Activists launch fake Lululemon brand to shame it into cutting emissions faster
15 apr. 2026
14:55
Climate campaigners have created a deliberate dupe of the activewear giant Lululemon to push it to clean up its supply chain.
A fake pop-up store selling shameless copies of Lululemon products has appeared in London, reports Fast Company.
The stunt is the work of climate advocacy group Action Speaks Louder, which created a spoof brand called Mumumelon with the tagline: "Same soulless vibes. Fewer fossil fuels."