Ada Ventures bets on Norway with first local hire and scout network launch

From left: Ada Ventures' new scouts Dr Anjali Bhatnagar, Ane Birkeland, Fátima Sani, it's new venture partner Tonje Ørnholt, and founding partner Matt Pennycard. Press photos/Impact Loop design
9 apr. 2026
09:49
Ada Ventures has hired its first Nordic venture partner and launched a scout programme in Norway, as the inclusive investment firm expands beyond the UK.

"The quality is amazing, but there's just not that much pre-seed capital locally," founding partner Matt Penneycard tells Impact Loop.

Ada Ventures has appointed Tonje Ørnholt as venture partner for the Nordics and named three Norway scouts, marking the London-based firm's formal expansion to the region.

Ørnholt joins from Oslo Business Region, where she led investor and fund engagement as head of investment. She has previously worked at Abelia, the association for Norwegian tech companies, and brings a decade of experience across the Nordic startup and venture ecosystem. She is sector-agnostic but ...

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