AI stole impact firms' thunder. Here's how you can win it back
25 aug. 2025
19:32
With climate pushed off the agenda, impact founders need sharper stories to stay heard, argues Nick Baines, co-founder and CEO of Nara Communications, in this guest column.
Remember when we used to talk about climate? What a golden chapter in human history that was, when we engaged with the upcoming planetary apocalypse instead of ignoring it.
Impact is sadly no longer the zeitgeist. Media headlines are dominated (understandably) by war. Mentions of climate topics in S&P 500 earnings calls are down 76% compared to three years ago (Bloomberg Green). Venture capitalists are ditching impact faster than they can say "Let's f*cking go", in favour of ballooning AI valuations and 'deeptech'/'hardware' (read: defence).