'I'm an 'endineer' – here's what I can teach you about offboarding your products'
14 jan. 2025
09:43
The end of the consumer journey is a glaring blind spot for most businesses. More focus on what should happen to products when they’re no longer needed can reinforce brand loyalty, foster meaningful action and help tackle climate change, argues ‘endineer’ Joe McLeod.
So you are in another product development meeting. The team enthusiastically discusses customer experience, marketing messages, unboxing experiences, and first-time user delight. But then you pose the question, “How does it end?”. You’re met with silence, confusion, or even paralysis.
The end of the consumer journey is a blind spot for many companies. Ignoring this phase doesn’t just undermine critical issues like waste reduction, sustainability, and climate change. It damages brand equity, long-term reputation, and customer engagement.