Camilla Bergman: Investors are wrong about the death of the green premium
3 nov. 2025
08:12
A growing number of investors are declaring that the so-called "green premium" is dead. But that’s a dangerously simplistic take – and one that probably says more about the investors themselves than it does about reality, writes Impact Loop’s Camilla Bergman.
"No one wants to pay extra for sustainability anymore. It has to be cheaper and better."
That’s the line I keep hearing from investors right now. Several we’ve interviewed at Impact Loop insist that the green premium – the extra cost for a more sustainable product – has vanished.