Can food design fix our broken system? How 141 circular products made it to UK shelves
3 juli 2025
10:40
Creating a more circular food industry starts with changing the way we think about design.
That’s the takeaway from Ellen MacArthur Foundation’s Big Food Redesign Challenge, which set out to prove that it's possible to create food products that regenerate nature rather than deplete it.
"Everything you take off a supermarket shelf or even a farmer’s market is designed in some way," says Beth Mander, Food Programme Manager at the foundation, to Impact Loop.
That’s the takeaway from Ellen MacArthur Foundation’s Big Food Redesign Challenge, which set out to prove that it's possible to create food products that regenerate nature rather than deplete it.
"Everything you take off a supermarket shelf or even a farmer’s market is designed in some way," says Beth Mander, Food Programme Manager at the foundation, to Impact Loop.
About 60 percent of the world’s food supply come from just three crops: rice, wheat and corn.
That’s part of the reason why changing the way we think about food design could create a much more circular agricultural ecosystem.