Circulose (formerly Renewcell) teams up with Chinese fibre giant to accelerate textile-to-textile recycling

Jonatan Janmark (CEO) and Helena Helmersson (chairman of the board), Circulose. Photo: Press image.
8 apr. 2025
10:57
The textile recycler Circulose, previously known as Renewcell before it went bankrupt, has entered into a strategic partnership with a major Chinese player in the textile recycling market.

"This represents a crucial step forward in our global expansion strategy," says CEO Jonatan Janmark.

Swedish textile recycling firm Circulose develops technology to transform cellulose-based textile waste into new materials.

In 2024, the company, previously known as Renewcell, filed for bankruptcy. Investment firm Altor acquired the assets and rebranded the company as Circulose, with former H&M CEO Helena Helmersson appointed as chairperson and Jonatan Janmark, formerly of McKinsey, stepping in as the new CEO.

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