Coffee soars to new highs – alt-brews gain ground with investors: 'We're always looking for alternatives'

Rosemari Herrero, investment manager at Pinc. Photo: press.
17 apr. 2025
06:00
Climate change is making coffee cultivation increasingly difficult – and prices are soaring. However, this opens a new market, where substitutes made from peas and date pits could end up filling future coffee cups.

Coffee beans are a delicate crop, heavily reliant on specific growing conditions – and climate change is now hitting production hard. Poor harvests have driven coffee prices to record highs.

According to the Food and Agriculture Organization (FAO), world coffee prices surged nearly 40% in 2024 compared to the previous year, reaching multi-year highs.

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