Seconds, please: Dragons' Den backer reinvests in plant-based dog food startup Omni
22 Jun 2026
15:23
Deborah Meaden has gotten a taste for the plant-based pet food business – and is going back for seconds.
The British celebrity investor is reinvesting in Omni as part of a £11m round led by IW Capital.
The move comes after Meaden first backed the young startup alongside Steve Steven Bartlett on BBC's Dragons' Den last year.
The British celebrity investor is reinvesting in Omni as part of a £11m round led by IW Capital.
The move comes after Meaden first backed the young startup alongside Steve Steven Bartlett on BBC's Dragons' Den last year.
British celebrity investor Deborah Meaden has reinvested in Omni as part of a £11m financing round.
Meaden, who first backed Omni on the BBC's Dragons' Den alongside Steven Bartlett (Diary of a CEO), is not the only one who has developed a taste for the veggie dog treats.