Ebike maker Cowboy gets cash lifeline to stay on the road

14 aug. 2025
10:00
Cowboy is still in the saddle — for now.
The Belgian ebike maker has snagged a last-minute cash boost to keep the wheels turning as it grapples with months-long delivery delays, mounting customer complaints, and a costly model recall.
“Delivering outstanding orders, spare parts, and repairs for customers remains our priority,” a Cowboy spokesperson tells Impact Loop.
The Belgian ebike maker has snagged a last-minute cash boost to keep the wheels turning as it grapples with months-long delivery delays, mounting customer complaints, and a costly model recall.
“Delivering outstanding orders, spare parts, and repairs for customers remains our priority,” a Cowboy spokesperson tells Impact Loop.
Boutique ebike startup Cowboy says its turned a crucial corner in its bid to get its business back on track.
The company has landed a “short-term,” undisclosed cash injection from “existing investors and a debt provider” to keep production humming. On top of that, it has signed a term sheet with French ebike maker Rebirth Group, a move it says will secure its long-term future.