Elena Doms is bringing billionaire-backed Oxygen Conservation to Europe: 'Big demand from institutional investors'
17 mars 2026
06:04
In the UK, Oxygen Conservation is rapidly buying-up vast tracts of land to restore them and then make a profit from selling 'premium' carbon credits.
The firm, backed by a British billionaire, is now expanding to Europe – with sustainability expert and LinkedIn influencer Elena Doms at the helm.
I sat down with Doms to discuss:
-> Her journey into natural capital investment
-> Oxygen's European expansion and plans for a new capital raise
-> And why she thinks we need to put a price-tag on nature
The firm, backed by a British billionaire, is now expanding to Europe – with sustainability expert and LinkedIn influencer Elena Doms at the helm.
I sat down with Doms to discuss:
-> Her journey into natural capital investment
-> Oxygen's European expansion and plans for a new capital raise
-> And why she thinks we need to put a price-tag on nature
Elena Doms joins the call from Belgium, where she is based, but our conversation quickly turns north.
Doms, 37, grew up in the Russian Arctic where winters meant minus 30 degrees celsius, almost constant darkness, and rivers frozen thick enough to drive across.