Elena Doms is bringing billionaire-backed Oxygen Conservation to Europe: 'Big demand from institutional investors'

In the UK, Oxygen Conservation is rapidly buying-up vast tracts of land to restore them and then make a profit from selling 'premium' carbon credits.

The firm, backed by a British billionaire, is now expanding to Europe – with sustainability expert and LinkedIn influencer Elena Doms at the helm.

I sat down with Doms to discuss:

-> Her journey into natural capital investment
-> Oxygen's European expansion and plans for a new capital raise
-> And why she thinks we need to put a price-tag on nature