EU parliament approves ban on ‘veggie burger’ and other meaty labels

8 okt. 2025
13:21
The European Parliament has approved a proposal to limit the use of certain traditional meat terms like "burger" and "sausage" for plant-based products, in a move some critics say risks stifling the growth of the alt-protein sector.
Måns Ullerstam, CEO at foodtech investor Kale United, calls the decision “crazy.”
Måns Ullerstam, CEO at foodtech investor Kale United, calls the decision “crazy.”
MEPs approved the measure on Wednesday with 355 votes in favour, 247 against, and 30 abstentions.
The vote so far targets seven labels, down from the original 29 first proposed. They are: “burger,” “steak,” “sausage,” “escalope,” “hamburger,” “egg yolk,” and “egg white,” according to the proposal documents.