'Every agrifoodtech investor in Europe is asking us about this one thing': Pinc’s Marika King on the hidden niche in foodtech
10 juli 2025
15:07
Foodtech isn’t dead – it’s just sobered up.
That’s the assessment from Marika King, head of investments at Pinc, the venture arm of Finnish food giant Paulig, known for its coffee and taco brands. And while much of the sector is still sluggish, there’s one area investors can’t stop calling about.
Here’s where she sees the industry heading – and what she’s betting on next.
That’s the assessment from Marika King, head of investments at Pinc, the venture arm of Finnish food giant Paulig, known for its coffee and taco brands. And while much of the sector is still sluggish, there’s one area investors can’t stop calling about.
Here’s where she sees the industry heading – and what she’s betting on next.
Foodtech investments have returned to earth with a bump. After what many described as a hype cycle in the sector, with sky-high valuations around 2022, the market remains characterised by greater caution.
That's according to Marika King, investment director at Finnish food giant Paulig's investment arm Pinc, which invests across the entire agrifoodtech chain.