Family office backs startup cutting food waste at supermarkets: 'No adequate technology existed for it'
4 Jun 2026
12:03
Reimann Investors has led a $10m Series A into a Berlin startup using AI to cut fresh food waste in supermarkets – stepping outside its usual software and fintech focus.
"Fresh produce ordering is one of the last structurally unsolved problems in grocery retail – no adequate technology existed for it," Jonas Strunz, associate at Reimann Investors, tells Impact Loop.
"Fresh produce ordering is one of the last structurally unsolved problems in grocery retail – no adequate technology existed for it," Jonas Strunz, associate at Reimann Investors, tells Impact Loop.
A German family office known for backing software has made an unlikely bet on fresh produce.
Reimann Investors has led a $10m Series A into Freshflow, a Berlin-based startup using AI to reduce food waste in supermarkets. Existing backers World Fund, Venture Stars, Capnamic, and Caesar Ventures also participated, alongside new investor IBB Ventures.