Fika with Ananda Impact Ventures’ Zoe Peden: ‘They call me Zobey-Wan’
11 Dec 2025
21:11
Zoe Peden is a partner at Ananda Impact Ventures – and the only VC who goes by the nickname Zobey-Wan.
A lifelong Star Wars fan, former publisher, charity operator, founder, and now venture capitalist, Peden has spent the past 16 years watching impact investing evolve from philanthropic side quest to serious European powerhouse.
We sat down for a Friday fika to talk sci-fi alter egos, the early days of tech-for-good, and how she unlearned 10 years of entrepreneurial instincts to become a VC.
A lifelong Star Wars fan, former publisher, charity operator, founder, and now venture capitalist, Peden has spent the past 16 years watching impact investing evolve from philanthropic side quest to serious European powerhouse.
We sat down for a Friday fika to talk sci-fi alter egos, the early days of tech-for-good, and how she unlearned 10 years of entrepreneurial instincts to become a VC.