Fika with femtech venture studio CEO Malin Frithiofsson: "This needed to be done way earlier!"

Malin Frithiofsson, CEO of Daya Ventures. Photo: private.
2 maj 2025
13:40
Malin Frithiofsson launched the first venture studio in Europe focused on developing femtech startup ideas from concept to market. The CEO of Gothenburg-based Daya Ventures shares her top pitching tips, and why she wants to invest in space tech for women.

This is the latest installment in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.

For people unfamiliar with how a venture studio works, can you give us a summary?

"We start with very broad problems - it can be anything from endometriosis to the need for space innovations. Then we do an ‘intervention’ where we invite people who have important things to add to the topic - like researchers, doctors, other stakeholders, patient advocacy groups, and then we do a s...

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