Fika with GoBoat CMO Erik Zeings: "The whole world isn’t all about AI"
12 juli 2025
15:00
Danish electric tour boat business GoBoat is gearing up for its busiest season, with operations and partnerships in five European markets.
Its Chief Marketing Officer Erik Ziengs shares why he’s fed up with AI, how the Danish concept of ‘hygge’ influences his work, and his top tips for a more sustainable vacation.
This is the latest in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.
Its Chief Marketing Officer Erik Ziengs shares why he’s fed up with AI, how the Danish concept of ‘hygge’ influences his work, and his top tips for a more sustainable vacation.
This is the latest in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.
What exactly is an electric GoBoat?
"One of our founders designed the first GoBoat back in 2013. Because they are electric, there is no exhaust from them. This means there is no noise and no disgusting smell, and no non-green fumes – unlike what you normally get from classic gasoline boats. The reason that is very important, is that w...