Fika with impact strategist Doreen Rietentiet: "Focus less on how much CO2 you save"
20 juni 2025
10:18
Doreen Rietentiet is the co-founder of DWR eco, a Berlin-based business advising startups on regulation and strategy, and also runs a communications agency, Tech with Impact.
She shares her top tips on how startups should approach PR in 2025, and why she’s convinced Berlin is Europe’s most liveable startup hub.
This is the latest in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.
She shares her top tips on how startups should approach PR in 2025, and why she’s convinced Berlin is Europe’s most liveable startup hub.
This is the latest in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.
You’ve worked in impact for more than 17 years – what was the scene like when you started?
"I started my career as a journalist and then helped establish the German Renewable Energy Agency before co-founding DWR eco in 2012. When I started, less than five percent of energy in the grid was renewable. At the time, renewables were still seen as bit "alternative" – sort of like people wearing...