Fika with impact strategist Doreen Rietentiet: "Focus less on how much CO2 you save"

Doreen Rietentiet is the co-founder of DWR eco, a Berlin-based business advising startups on regulation and strategy, and also runs a communications agency, Tech with Impact.

She shares her top tips on how startups should approach PR in 2025, and why she’s convinced Berlin is Europe’s most liveable startup hub.

This is the latest in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.