'Fika' with Nara's Nick Baines: 'Credibility has never been more important'
7 feb. 2025
12:25
In Sweden, we love our Friday afternoon 'fika' – when we take a break for coffee and a cinnamon bun. That's why we're kicking off a new series called 'Fika with', where we chat with brilliant minds from Europe's impact community.
First up: Nick Baines, co-founder and CEO of impact PR firm Nara Communications, on the biggest PR mistakes impact companies do, whom in the ecosystem he'd like to have dinner with – and why he returns to the office on a Friday evening.
First up: Nick Baines, co-founder and CEO of impact PR firm Nara Communications, on the biggest PR mistakes impact companies do, whom in the ecosystem he'd like to have dinner with – and why he returns to the office on a Friday evening.
1. Nick, you've become something of Europe's 'Mr Impact PR', and your firm Nara Communications, headquartered in London, represents numerous impact-focused companies. What drew you to specialise in this sector?
"That’s not a nickname I’ve been called before but I’ll take it! Choosing to have this impact focus was the easiest decision we ever made. I wrote my university thesis on the ethical obligations of private businesses specifically because I believe the private sector needs to play more of a moral rol...