Fika with Northvolt's outgoing Head of Press Erik Zsiga: "Keep calm and carry on is my motto!"
21 mars 2025
14:18
Northvolt’s outgoing Head of Press, Erik Zsiga, previously worked in politics and for one of Europe’s largest consumer goods brands. He shares with Impact Loop how “the most intense moments” of his career took place at Northvolt, and why he’d happily work for another impact-driven business despite his rollercoaster ride at Sweden’s struggling battery manufacturer, which announced bankruptcy last week.
This is the latest installment in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.
This is the latest installment in our series of Friday ‘fika’ chats, where we enjoy a Swedish-style coffee and cake break with brilliant minds from Europe’s impact community.
It’s been a bit of a week for you to say the least. What was it like to manage Northvolt’s press team during such a tricky period for the company?
"I feel sad for the employees, vendors and investors that are affected by what happened last week. But the entire period since I joined in October has been kind of special for the company. I experienced both extraordinary complexity and extraordinary commitment, and therefore it was five of the most...