Finnish furniture resale platform Mjuk has acquired KEEPR, a Copenhagen marketplace for pre-owned designer furniture, the companies announced on Thursday.
The terms were not disclosed. Danish company records list Mjuk Group Ab as the 100% owner of Keepr ApS.
Mjuk was founded in Helsinki in 2019. It buys used and overstock furniture from consumers, retailers and design brands, then cleans, checks and resells the pieces online.
The company says it has given almost 100,000 items a second life. KEEPR launched in May 2022 with surplus stock from Danish brand FDB Møbler. It now sells used and lightly flawed pieces from brands including GUBI, Fredericia and FRAMA.
Max Heino, co-founder and chief executive of Mjuk, said the deal gives the company a stronger foothold outside Finland.
"Quality furniture deserves a longer life, but connecting existing products with their next owner remains a challenge," said Heino in a press statement.
"Our ambition has always been to build the biggest European provider for circular furniture, and make it easy and scalable," he added.
According to Mjuk, the combined business lists more than 10,000 items from 350 brands across Finland, Sweden, Denmark and Germany. KEEPR brings more than 60 of those brands.
The KEEPR name will stay in Denmark and Germany "for the time being". Both KEEPR co-founders have joined Mjuk: Kristine Rønde as chief of growth, and Emma Lindroth, KEEPR's chief executive, as co-founder and chief commercial officer, according to her LinkedIn profile.
"We built KEEPR on relationships with Denmark's best design brands, but scale is what turns great relationships into real impact," Rønde said in a press release.
The financials
Neither company is profitable, according to public filings. Keepr ApS made a pre-tax loss of DKK 1.44m in 2024, roughly double its DKK 676,000 loss in 2023, per its accounts filed with the Danish Business Authority.
KEEPR had four employees as of July 2026. Mjuk is the larger business by some distance.
Mjuk Group Ab doubled its revenue to €3.3m in 2024, according to Finnish business register data compiled by Asiakastieto. Its operating loss narrowed to €850,000, from €1.5m in 2023 and €3.7m in 2022.
KEEPR's shareholders include members of Angella Invest, a Copenhagen network of angel investors that is mostly women. They supplied 70% of the capital in a round KEEPR closed in April 2025, which was described only as worth "millions" of kroner.
Elmehøj Ventures also lists KEEPR in its portfolio. Elmehøj is the family office of Danish transplant surgeon Allan Rasmussen.
It is not clear whether KEEPR's backers were paid in cash or in Mjuk shares.
Mjuk raised €2.5m in 2023 in a round led by Estonian VC Trind Ventures. Alliance Venture, Superhero Capital and Lifeline Ventures also took part, and Finnish state lender Finnvera added a €0.5m capital loan.
Europe's second-hand furniture market is worth €42.6bn and is forecast to grow around 5% a year, per Market Data Forecast. The European Environmental Bureau estimates that EU households and businesses throw away around 10m tonnes of furniture a year, most of it landfilled or burned.
Mjuk says the deal gives it the scale to enter new European markets. It has not said which ones.