Finnish startup takes on Vinted with AI-based listings
26 mars 2025
15:14
Ever purchased clothes online that now lie unused in your closet?
Finnish startup Bought wants to make it easier to sell those items on the secondhand fashion market and has now raised €1.4 million for its AI solution that uses your email history to create automated listings.
Finnish startup Bought wants to make it easier to sell those items on the secondhand fashion market and has now raised €1.4 million for its AI solution that uses your email history to create automated listings.
Selling your used clothes and fashion items via an app is hardly a new idea – Vinted, for example, has been doing it since 2008 and is now valued at €5b.
Still, market analyst BoF Insights estimates that only about 5-7 percent of all re-sellable fashion items ever make it onto secondhand platforms – leaving close to €2 trillion worth of items lying about in people’s homes around the world.