Five ways nature startups can actually make money, according to an investor actively backing them
23 apr. 2026
01:15
Nature tech attracted nearly $900m in the first half of 2024. But the business models powering that growth are still largely opaque outside specialist circles.
We asked Héloïse Le Masne, venture program and impact lead at Brainforest, to explain what it actually takes to build a profitable nature startup.
We asked Héloïse Le Masne, venture program and impact lead at Brainforest, to explain what it actually takes to build a profitable nature startup.
Protecting forests and biodiversity has long been the preserve of governments and philanthropists, but that is changing.
Nature tech VC funding globally reached $2.1bn in 2024, up 16% from 2023 and double the sector's 2019 level, according to Serena's trends in nature VC funding report.