Leaked letter: Big foodtech investors urge EU to stop war on vegan sausages
2 mars 2026
15:01
In a letter sent last week to top EU officials, ten European foodtech investors representing €1.7bn in assets have urged the bloc to drop a proposal that would ban plant-based products from using “meaty” labels like “sausage” or “burger.”
“This shift would disproportionately harm European startups, many of which are already operating with tight margins and rely on predictable regulation and investor confidence to scale,” reads the letter, seen by Impact Loop.
“This shift would disproportionately harm European startups, many of which are already operating with tight margins and rely on predictable regulation and investor confidence to scale,” reads the letter, seen by Impact Loop.
In October, the European Parliament approved a proposal to limit the use of certain traditional meat terms like "burger" and "sausage" for plant-based products.
The ban, first put forward by French conservative MEP Céline Imart, argues that consumers might be misled or confused by names that evoke meat when the product contains no animal components.