H&M-backed fibre startup TreeToTextile gets investment from Austrian manufacturing heavyweight
26 feb. 2025
15:09
H&M-backed sustainable materials venture TreeToTextile, which is aiming to shake up the fashion industry with its eco-friendly cellulose fibre, has welcomed Austrian manufacturing giant Lenzing Group as a new owner.
Founded in 2014 by entrepreneur Lars Stigsson, TreeToTextile has developed an innovative fibre that it claims is renewable with a significantly lower carbon footprint, using less water, energy and chemicals compared to conventional production methods.
The new investment from Austria's Lenzing Group – which brings more than 85 years of experience in developing and scaling fibre technology – aims to accelerate the development of their environmentally-friendly cellulose fibre solution.