H&M's former CEO on fashion's sustainability curse: 'You have to make it easier to do the right thing'

The clothing industry is one of the planet's biggest climate offenders. But according to H&M's former chief executive Helena Helmersson, fashion itself isn't the villain – the system is.

"You have to change the system so that doing the right thing is the easier thing," she said at an Impact Loop meetup last week – and shared her lessons from both impact companies and fashion giants.