H&M's former CEO on fashion's sustainability curse: 'You have to make it easier to do the right thing'
30 mars 2026
21:07
The clothing industry is one of the planet's biggest climate offenders. But according to H&M's former chief executive Helena Helmersson, fashion itself isn't the villain – the system is.
"You have to change the system so that doing the right thing is the easier thing," she said at an Impact Loop meetup last week – and shared her lessons from both impact companies and fashion giants.
"You have to change the system so that doing the right thing is the easier thing," she said at an Impact Loop meetup last week – and shared her lessons from both impact companies and fashion giants.
As H&M's former chief executive, Helena Helmersson was the biggest draw at Impact Loop's circular business models meet-up in Stockholm, Sweden last week.
Helmersson has worked in the fast fashion industry at the highest level for over two decades. But now, the sustainable and circular economy is where she wants to operate.