H&M heir backs €50m impact fund at first close: 'We want the right investors'

From left: BackingMinds partners Sara Wimmercranz, Lisen Oliw, and Susanne Najafi with H&M chair Karl-Johan Persson. Press photos/Impact Loop design
21 Oct 2026
14:39
From left: BackingMinds partners Sara Wimmercranz, Lisen Oliw, and Susanne Najafi with H&M chair Karl-Johan Persson. Press photos/Impact Loop design
An H&M heir has joined two gaming founders and the founder of EQT in backing a Stockholm VC’s third fund, which has raised €50m at first close.

“We want the right investors,” Sara Wimmercranz, founding partner at BackingMinds, tells Impact Loop, adding that the firm is still in fundraising.

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