H&M's investment arm accused of name theft: 'It was a mistake and we apologise'

Brittany Sierra, founder and CEO of Sustainable Fashion Forum, and Daniel Ervér, CEO of H&M. Photo: Press image / TT.
27 Oct 2026
13:29
H&M’s investment arm has been accused of copying the name of its latest sustainability event.

The founder of a conference with the same name has hit out at the fashion giant.

We spoke to H&M to find out more.

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