How food waste startup Karma resurrected itself with AI – its clones now hold meetings on their own

13 Apr 2026
23:42
The Swedish restaurant and food waste app Karma was brutally hit by the COVID pandemic – and went from 100 employees to 18.
Today, it has rebuilt its entire platform with AI – with AI clones that hold their own meetings.
"It sounds insane but it has led to an incredible amount of great insights," founder Hjalmar Ståhlberg Nordegren tells Impact Loop, including:
→ The CEO's own AI clone
→ The nightly AI fact-checks
→ The food waste app's comeback
Today, it has rebuilt its entire platform with AI – with AI clones that hold their own meetings.
"It sounds insane but it has led to an incredible amount of great insights," founder Hjalmar Ståhlberg Nordegren tells Impact Loop, including:
→ The CEO's own AI clone
→ The nightly AI fact-checks
→ The food waste app's comeback