Ikea-backed Nornorm secures €50m to become ‘Netflix of furniture’

Danish-Swedish furniture rental service Nornorm has secured €50m from existing backers including Ikea, Verdane, and H&M heir Karl-Johan Persson.

“We want to change the way people think about renting furniture,” Anders Munk Jepsen, Nornorm’s CEO and co-founder, tells Impact Loop.