Ikea-backed Nornorm secures €50m to become ‘Netflix of furniture’
1 okt. 2025
10:28
Danish-Swedish furniture rental service Nornorm has secured €50m from existing backers including Ikea, Verdane, and H&M heir Karl-Johan Persson.
“We want to change the way people think about renting furniture,” Anders Munk Jepsen, Nornorm’s CEO and co-founder, tells Impact Loop.
“We want to change the way people think about renting furniture,” Anders Munk Jepsen, Nornorm’s CEO and co-founder, tells Impact Loop.
Anders Munk Jepsen worked at furniture giant Ikea for almost 15 years before he co-founded Nornorm in 2020, alongside Skype co-creator Jonas Kjellberg.
The pair wanted to rethink the way businesses furnish their offices. So, fuelled by an early investment from Ikea, they created the concept for what Jepsen likens to a “Netflix for furniture.”