Impact investor responds to criticism of €240m climate 'world wonder' plans
21 Oct 2026
12:40
A landmark designed to spark climate action is drawing criticism for harming the climate.
Shift founder Don Ritzen argues the environmental and social footprint of the building, which will cost around €240m, is outweighed by the behaviour change it could spark in visitors.
“The carbon in the building is only a very small part of the bigger picture,” Ritzen tells Impact Loop, while addressing some of the recent criticism from architects and sustainability experts.
Shift founder Don Ritzen argues the environmental and social footprint of the building, which will cost around €240m, is outweighed by the behaviour change it could spark in visitors.
“The carbon in the building is only a very small part of the bigger picture,” Ritzen tells Impact Loop, while addressing some of the recent criticism from architects and sustainability experts.