"This year's winner achieves the impossible – making the UN's sustainability goals sexy. The award goes to...Impact Loop!"
This was the jury's winning nomination when Impact Loop scooped the award for Trade Magazine of the Year at the media industry's own gala, Tidskriftsgalan, on Wednesday evening.
The competition was tough – the magazines Ny Teknik, Ottar and Hotellrevyn were all nominated for the same award, so the victory came as something of a surprise. But we had no choice but to dash up on stage to the cheers of the crowd and make a few stumbling attempts at well-chosen words.
The jury consisted of Kalle Sandhammar, CEO of UR, Charlotta Friborg, head of Sveriges Radio's Riksdivision, and Anna Gullberg, culture editor at Expressen. The full winning nomination read:
A niche area and an exclusive target group willing to pay for both the journalism and the network. This year's winner achieves the impossible – making the UN's sustainability goals sexy.
Thank you to all readers for following Impact Loop! You are equally deserving of this award because without you – no Impact Loop.