Impact entrepreneur who ‘found’ Greta Thunberg launches social media challenger to X: 'As little fake news as possible'

As Europe’s tech tensions with the US hit boiling point, a new social platform is stepping into the ring against Elon Musk’s X.

Impact Loop uncovers the Swedish founder, high-profile CEO, and political forces shaping W’s quiet debut – and the investors behind it.

“We want as little ‘fake news’ as possible,” Anna Zeiter, W's CEO, tells Impact Loop.