Impact entrepreneur who ‘found’ Greta Thunberg launches social media challenger to X: 'As little fake news as possible'
21 jan. 2026
12:24
As Europe’s tech tensions with the US hit boiling point, a new social platform is stepping into the ring against Elon Musk’s X.
Impact Loop uncovers the Swedish founder, high-profile CEO, and political forces shaping W’s quiet debut – and the investors behind it.
“We want as little ‘fake news’ as possible,” Anna Zeiter, W's CEO, tells Impact Loop.
Impact Loop uncovers the Swedish founder, high-profile CEO, and political forces shaping W’s quiet debut – and the investors behind it.
“We want as little ‘fake news’ as possible,” Anna Zeiter, W's CEO, tells Impact Loop.
A new European social media platform aiming to take on X and counter disinformation is being spearheaded by Swedish impact entrepreneur Ingmar Rentzhog, Impact Loop can reveal.
The platform, called W, was unveiled at the World Economic Forum in Davos on Monday. It positions itself as a European-owned alternative to Elon Musk’s X (formerly Twitter).