Impact VCs to startups: Don’t bet your business on green premiums

The mood in impact investing is shifting. As capital gets cautious and politics turn unpredictable, Europe’s VCs say founders need to prove their startups can build around cost, resilience, and real market demand – free from green premiums.

“Build a value proposition that would succeed even if no one cared about climate change,” Charlie Macdonald, investment manager at Rubio Impact Ventures, tells Impact Loop.