"Mother Earth is a shareholder": Patagonia impact boss
17 dec. 2024
11:13
Profitability, people, and the planet are equally important, when it comes to growing a successful impact brand. That’s the message Patagonia's Senior Director for Impact and Transparency Wendy Savage spread on a recent visit to Norrsken, Stockholm’s most high profile hub for impact startups.
Wendy Savage grew up in Lima, Peru, where her Catholic mother spent weekends sending food and clothes to rural communities. It was clear to Savage early on: not everyone gets the same opportunities, but everyone can contribute to making a difference.
Her own career started in sustainability consulting, but everything changed twelve years ago when she walked into Patagonia’s California headquarters. She joined the company and worked her way up to become Senior Director of Social Impact & Transparency.