New European rival to X is about to launch. Here's what you need to know
11 feb. 2026
15:31
W Social, a European challenger to X backed by Swedish impact entrepreneur Ingmar Rentzhog, has revealed new details about the platform.
Impact Loop has the lowdown on:
→ When it might launch
→ How the platform plans to ban AI bots
→ How much funding the team has raised
→ How they plan to make money
→ Who sits on their advisory board
Impact Loop has the lowdown on:
→ When it might launch
→ How the platform plans to ban AI bots
→ How much funding the team has raised
→ How they plan to make money
→ Who sits on their advisory board
W Social, a new pan-European social media platform, was first unveiled at the World Economic Forum in Davos in January.
W has been positioned as a European alternative to X, with the aim of countering disinformation and “AI-generated rubbish”. The new company promises that all data will be stored in Europe, that the company cannot be sold to non-European actors, and that users will be able to control their own algori...