Norway's only impact unicorn has transformed production-on-demand: This is its next move
28 jan. 2025
09:10
Henrik Müller-Hansen founded Norway's only impact unicorn, Gelato, which connects creators with local printers to minimise waste and cut emissions.
Now, fuelled with $240 million in new funding, Gelato is on a journey to take over the US and Asia.
In an exclusive interview with Impact Loop, he reveals the firm's next steps – and the single piece of advice around which he built his company.
Now, fuelled with $240 million in new funding, Gelato is on a journey to take over the US and Asia.
In an exclusive interview with Impact Loop, he reveals the firm's next steps – and the single piece of advice around which he built his company.
Founded in 2007 by Henrik Müller-Hansen, Gelato has mushroomed from a local printing service into a global platform reshaping how products are made and delivered.
One of just five unicorn businesses from Norway – and the only one with impact at its core – its software connects e-commerce creators with local producers, enabling on-demand printing closer to customers. The model helps reduce shipping emissions, warehouse storage space and overproduction.