Plant-Based Meat Now (Allegedly) Tastes as Good as Animal-Based
A report from the non-profit alternative protein research initiative NECTAR says many plant-based meat alternative products are approaching, or have already reached 'taste parity' with their animal-based equivalents. Impact Loop's Frey Lindsay puts some European products to the test.
According to the NECTAR report, possibly the biggest barrier to more people adopting plant-based or alternative meat products – the taste – will soon no longer be a problem. According to their ‘sensory research,’ plant-based nuggets have approached animal-based so much in taste as to be virtually indistinguishable.
Such news, if true, would be great news for an industry that’s struggling to maintain its sales growth. As cost of living crises bite, and anti-green backlashes in some countries push people away on ideological grounds, the industry needs all the boosts it can get. And with the environmental benefit...