'The proof is in the pudding' – CEO of celebrity-backed Project Europe responds to gender imbalance

18 mars 2025
14:59
Project Europe – a new €10m fund for young founders – has faced an online backlash for a lack of female representation.
In an exclusive interview with Impact Loop, its CEO Kitty Mayo insists the fund is committed to involving "exceptional" people from all backgrounds, and gives us the scoop on its impact plans.
In an exclusive interview with Impact Loop, its CEO Kitty Mayo insists the fund is committed to involving "exceptional" people from all backgrounds, and gives us the scoop on its impact plans.
As Impact Loop reported last week, Project Europe is a brand new €10m fund designed to support founders under the age of 25 who have "global ambitions" of building the next unicorn. The project has pledged to invest €200,000 in each new startup, in exchange for a 6.66 percent share of the company.
Since the fund was announced it has been celebrated by many on social media, with entrepreneurs and investors alike arguing its timely launch can play a key role in helping Europe strengthen its tech ecosystem at a time when the US appears to be less favourable to transatlantic cooperation.