Resilience, defence, climate... What’s the smartest way to brand your impact company in 2025?
12 maj 2025
09:00
More climate tech startups are now positioning themselves as "resilience" or "defence" companies, amid rising interest in security tech from European VCs.
Is this shift a smart strategy for long-term success – or are labels starting to carry less weight?
Impact Loop's Maddy Savage deep-dives into the latest, burning question in the impact community.
Is this shift a smart strategy for long-term success – or are labels starting to carry less weight?
Impact Loop's Maddy Savage deep-dives into the latest, burning question in the impact community.
Much has been written lately about the current boom in defence tech and dual-use companies, and the growing appetite for these businesses among many European VCs.
For those just catching up, both the ongoing war in Ukraine and President Trump’s return to office have encouraged more businesses to develop technologies, tools and services designed to help countries protect or defend themselves — or to explore how their existing products could be adapted or adopt...