Resilience, defence, climate... What’s the smartest way to brand your impact company in 2025?

More climate tech startups are now positioning themselves as "resilience" or "defence" companies, amid rising interest in security tech from European VCs.

Is this shift a smart strategy for long-term success – or are labels starting to carry less weight?

Impact Loop's Maddy Savage deep-dives into the latest, burning question in the impact community.