Return on impact: How Rubio co-founders have linked 100 percent of their carry to impact
14 apr. 2025
09:26
For Dutch VC Rubio, impact investing is just as much about people as it is about the climate.
Rubio’s two co-founders, Willemijn Verloop and Machtelt Groothuis sat down with Impact Loop to discuss their unique approach to social impact, and topics such as:
→ Why 100 percent of their carry is linked to impact
→ Why we can’t "SaaS our way out of the climate crisis"
→ How they found a large number of female founders
Rubio’s two co-founders, Willemijn Verloop and Machtelt Groothuis sat down with Impact Loop to discuss their unique approach to social impact, and topics such as:
→ Why 100 percent of their carry is linked to impact
→ Why we can’t "SaaS our way out of the climate crisis"
→ How they found a large number of female founders
As one of the European pioneers in impact investing, Rubio was somewhat of an anomaly when it emerged on the scene in 2014.
"Ten years ago, we had to explain what impact investing was,” co-founder Willemijn Verloop tells Impact Loop. "There was a lot of skepticism about whether this wasn’t just venture philantropy."