Return on impact: How Rubio co-founders have linked 100 percent of their carry to impact

Rubio Ventures co-founders Willemijn Verloop and Machtelt Groothuis. Photos: press.
14 Apr 2025
09:26
For Dutch VC Rubio, impact investing is just as much about people as it is about the climate.

Rubio’s two co-founders, Willemijn Verloop and Machtelt Groothuis sat down with Impact Loop to discuss their unique approach to social impact, and topics such as:

→ Why 100 percent of their carry is linked to impact
→ Why we can’t "SaaS our way out of the climate crisis"
→ How they found a large number of female founders

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