Shein under fire: Chinese e-commerce giant responds to EU crackdown
11 feb. 2025
14:18
Chinese budget clothing platform Shein is facing mounting pressure from the EU over concerns about its import practices and consumer protection policies. Now, the controversial e-commerce giant has told Impact Loop it welcomes investigations into its approach.
Shein says that it supports EU efforts to “enhance trust and safety for European consumers” on its platform.
The often tight-lipped clothing retailer was responding after the European Commission, the EU’s executive branch responsible for enforcing laws across the bloc, launched a special investigation into the Chinese platform late last week.