Swedish LP backs fund for Nordic underrepresented founders: "Slaps and hugs"
13 Aug 2026
09:17
Swedish VC Bling Capital just closed half of its €10m euro fund, investing in underrepresented founders in Sweden.
The anchor behind the closing is another VC/LP fund who gave them brutal feedback on their first pitch.
"He said: go home and start over," Bling Capital co-founder Deqa Abukar told Swedish tech site Breakit.
The anchor behind the closing is another VC/LP fund who gave them brutal feedback on their first pitch.
"He said: go home and start over," Bling Capital co-founder Deqa Abukar told Swedish tech site Breakit.
Bling Capital was founded in Sweden in 2022 by Deqa Abukar and Adnan Yousuf. Their first fund, which has made 17 investments in early-stage startups, focuses on underrepresented founders, arguing that there are countless opportunities among founders who lack access to closed, homogeneous investor networks.
Now, Bling has secured half of its second fund, meaning just over €5m of its €10m target, reports Swedish tech site Breakit.