This 'return nerd' is riding the AI wave to fix fashion’s dirty secret: '10 investors call us each week'
5 nov. 2025
14:06
The global AI boom has drawn international investors to the Nordics in search of the next big thing – and Oscar “the return nerd” Rundqvist believes impact startups should ride the wave.
Rundqvist, founder of eComID, a tool tackling e-commerce returns, also has a surprising tip for founders pitching in the US.
At Norrsken Impact Week in Barcelona, he discussed with Impact Loop:
→ The surge of investor interest in his startup
→ The one word to avoid in US pitches (and what to say instead)
→ Why returns remain one of fashion’s biggest headaches
Rundqvist, founder of eComID, a tool tackling e-commerce returns, also has a surprising tip for founders pitching in the US.
At Norrsken Impact Week in Barcelona, he discussed with Impact Loop:
→ The surge of investor interest in his startup
→ The one word to avoid in US pitches (and what to say instead)
→ Why returns remain one of fashion’s biggest headaches
When Oscar Rundqvist, founder of Swedish startup eComID, travelled to New York to meet investors and fashion brands, he got a piece of advice he couldn’t quite shake.
"Avoid the word sustainability. Say nature instead."