Tesco misses plant-based meat target as consumers turn to 'veg-led' dishes

Tesco has conceded it’s unlikely to hit its target of boosting plant-based meat sales by 300% this year, as UK consumers pivot towards whole foods like vegetables and tofu, reports Green Queen. The retailer originally set this ambitious goal in 2020 but has faced a market downturn and shifting consumer preferences.

While Tesco has seen success in reducing emissions, its plant-based meat sales have not fared as well. The retailer's latest sustainability report highlights a shift towards "veg-led dishes" and notes, "Many of our customers who are interested in plant-based foods are turning to veg-led dishes, wher...