The rise of regenerative business – what is it and why is it gaining momentum?

Erika Hombert (Pinc), Sara Maxence (Regenerator) and Tomas Erlandsson (Nordisk Råvara) are some of the emerging names in regenerative entrepreneurship. Photo: Media images/collage by Impact Loop.
4 mars 2025
09:33
In a time when words like "sustainable" are beginning to feel insufficient for many people, a new concept is emerging in business. Regenerative thinking challenges both conventional and circular approaches by not only focusing on reusing or preserving materials but also actively rebuilding and improving the various systems we're part of.

In a new series for Impact Loop, our columnist Anna Branten meets people who want to leave the world in a better place – but who, ironically, are seen as going against the grain.

Agriculture that doesn't just produce food for the farmer or landowner to sell – but also expands and enriches green spaces in the process. Or a clothing designer who both creates beautiful garments – and simultaneously strengthens the ecosystem in which she operates.

These are two examples of so-called regenerative entrepreneurship, a movement that is now generating increasing interest. Instead of focusing on recycling and reusing, it's about regenerating and improving the systems we're part of. And instead of viewing nature as a resource to optimise, regenerati...

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