Their AI can create rose scent without roses – raises capital from Pinc

Gustaf Hemberg's company Scindo uses AI and enzyme technology to create flavours and fragrances in a more climate-smart way. Now the investment arm of the taco and coffee giant, Pinc, is stepping in with capital. 'It's not often you find an alternative that's so much better for the environment and health,' says Rosemari Herrero, investment manager at Pinc.

The smell of roses comes from a specific molecule that is usually obtained by cultivating vast amounts of roses – even though the molecule itself makes up only a fraction of the result. It is inefficient and resource-intensive.

The British company Scindo, founded by the Swede Gustaf Hemberg, has a different solution. They use AI and enzyme technology to create the same bioactive molecules – flavours, fragrances, and ingredients – but in a much more sustainable way.

Instead of oil-based chemistry or large-scale cultivation, they start with renewable raw materials and by-products from, for example, agriculture and forestry. The result is identical molecules, but cheaper, more environmentally friendly, and resource-efficient.

Research from Oxford

Now, taco and coffee giant Paulig's investment arm – Swedish venture capital firm Pinc – steps in, making its fifth investment of the year. Together with London-based Kadmos Capital and Clay Capital from Singapore, a total of SEK 50 million in Scindo.

“Scindo's solution stands out – it's not often you find an alternative that is so much better for the environment and health, and at an attractive price,” says Rosemari Herrero, investment manager at Pinc.

The technology is based on years of research from Oxford University. By collecting unique data on how different enzymes work, the company has developed an AI platform that designs the most effective enzymes for each specific process.

"This allows us to accelerate development and meet the industry's needs faster," says Gustaf Hemberg.

From ice cream to pastries

In addition to strengthening the team with expertise in machine learning, enzyme technology, process development and commercialisation, the focus is on getting the first products to market and starting to develop the next generation of products.

"We are already collaborating with several global players and within the next year the first products will be launched: a natural flavour ingredient that can be used widely – from ice cream to baked goods – and an anti-ageing active ingredient for skincare," says Gustaf Hemberg.