'There isn’t a green premium anymore': B2B foodtech surges as plant-based meat stalls
13 maj 2025
09:53
Alternative proteins are far from dead – but the hype cycle is over. A new report shows the sector’s growth is shifting behind the scenes, with B2B ingredients, fermentation tech and price parity strategies driving traction.
"We are back to the fundamentals of what it’s always been about", Louise Heiberg, investment director at Nordic Foodtech VC, tells Impact Loop.
"We are back to the fundamentals of what it’s always been about", Louise Heiberg, investment director at Nordic Foodtech VC, tells Impact Loop.
The ‘State of Alternative Proteins’ report from the non-profit Good Food Institute, which has offices around the world, presents a complicated picture of the global industry. As has been long observed, there has been something of a stall in sales and consumption of plant-based proteins, particularly those products directly imitating existing meat products.
At the same time, the report, which has been widely shared and commented on across social media, has observed various ways the industry is still progressing. These include the rapid uptake of plant-based egg products in the US amid massive price spikes partially caused by avian flu. San Francisco ba...