'There isn’t a green premium anymore': B2B foodtech surges as plant-based meat stalls

Alternative proteins are far from dead – but the hype cycle is over. A new report shows the sector’s growth is shifting behind the scenes, with B2B ingredients, fermentation tech and price parity strategies driving traction.

"We are back to the fundamentals of what it’s always been about", Louise Heiberg, investment director at Nordic Foodtech VC, tells Impact Loop.