This American duo wants to tackle Europe’s green cement demands

Brimstone co-founders Hugo Leandri and Cody Finke. Photo: Brimstone
14 feb. 2025
12:21
With a patented process that uses volcanic rock instead of limestone, US-based Brimstone aims to revolutionise the cement industry.

Impact Loop met co-founder Hugo Leandri in Stockholm while he was on a visit to sweet-talk European investors ahead of the company’s upcoming Series B round.

Cement is responsible for 8 percent of global emissions, making it one of the biggest climate challenges – but also a massive business opportunity for those who can crack the code for lower-carbon production.

In Europe, startups like Sweden’s Cemvision and Paebbl, Ireland's Ecocem, and the UK's Material Evolution are making significant strides in developing low-carbon cement solutions. However, how quickly they can scale these innovations to make a substantial global impact remains unclear.

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