This charter holiday hotspot wants to become a European innovation hub
10 feb. 2025
10:59
Legendary tourist town Benidorm on Spain's Costa Blanca has been named a European Green Pioneer of Smart Tourism for 2025 by the European Commission. The mayor of the Alicante town tells Impact Loop how his team turned Benidorm green, and how he hopes for more innovation in the area.
“We are really proud of the job we have done in the city,” says Antonio Pérez, mayor of Benidorm, from his office just a few hundred metres from the city’s famous Levante Beach.
Benidorm – home to around 75,000 locals – has been known as a tourist destination for a century. The explosion in European package holidays in the late 20th century benefitted Benidorm in particular, and visitor numbers have remained high. The town had 2.8 million visitors in 2024— an almost 3% increase from the previous year.